Britain is a nation in denial about obesity
Just under a quarter of the UK population is officially obese, but only 6% of people believe their weight problem is severe enough to warrant that description, the National Slimming Survey suggested.
The Government is launching a healthy eating campaign called Supermeals, which offers help with planning meals as well as discounts on ingredients.
Recipe packs are being distributed to four million homes.
Everyone else can take part online.
Public Health Minister Anne Milton said: "Over 60% of adults are either overweight or obese and we have to turn that around.
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